Squarespace SEO Made Easy: Leveraging Their New AI Tool
Squarespace has recently launched an exciting new feature: an AI-powered SEO tool designed to simplify website optimization. This innovative addition helps users efficiently manage sitewide meta SEO, page metadata, and image alt text with the assistance of AI. This guide will provide a walkthrough of how to leverage this new tool to improve your site's search engine visibility.
If you're just starting out and aren't too familiar with SEO or image alt text, don't worry! I've got you covered. Take a look at my previous blog post that covers the basics.
What's So Great About the Squarespace AI SEO Tool?
Let's face it: SEO can feel like a chore. This AI tool is designed to take some of the pain out of it. It helps you create compelling SEO titles, descriptions, and image alt text fast.
How does it work? The AI suggests phrases and descriptions for you. Then, you can easily edit them to perfectly match your brand and target audience.
Remember, though: AI is a tool, not a magic wand. Always read through the suggestions carefully. Make sure everything sounds like you and includes the keywords you want to rank for.
Finding the SEO Report
Ready to dive in? Here's how to find the tool in Squarespace:
Go to Settings.
Click on Marketing.
Select SEO Appearance.
You'll see the new SEO Report right there.
The SEO Report gives you a snapshot of your site's SEO health. It shows you how many pages are missing SEO metadata and images without alt text. Click "Improve with AI" to get started!
Let the AI Work Its Magic: SEO Metadata
Once you hit "Improve with AI," Squarespace scans your entire site. It starts with the SEO metadata for each page. The AI will come up with a suggested title and description for every single page on your website.
Now, keep in mind that the quality of these suggestions depends on how much content you already have on your site. If you don't have a lot of text, the AI might not have much to work with. A page with lots of content will give the AI more to work with, resulting in better suggestions.
Fine-Tuning the AI's Suggestions
The AI doesn't know your business as well as you do. It's important to remember that these suggestions are just a starting point. You'll need to review and edit them carefully.
To refine the AI's suggestions:
Select "Edit" to change the title and description.
Select "Regenerate" to see a different option.
Read everything carefully! Make sure it accurately reflects your content and brand.
The AI will suggest things for literally every page on the website, so keep in mind that even pages that you might not want showing on google will still have things suggested. For pages like that, you can toggle them off so search engines don't index them in the pages SEO area.
Image Alt Text: Finally, an Easy Way!
Okay, this is the part I'm really excited about. Alt text is so important for SEO and accessibility, but I'll be honest, I often forget to add alt text to images.
That's why I love that this AI tool can generate alt text descriptions for you. It's a huge time-saver!
But, like with the SEO metadata, don't just blindly accept the AI's suggestions. Take a look at each one and make sure it accurately describes the image.
To adjust the AI's alt text:
Select "Edit" to modify the description.
Select "Regenerate" to see another option.
Read everything carefully! Ensure it's relevant and helpful.
Saving Your Changes
Once you're happy with everything, hit "Save." The tool will automatically add all the metadata and alt text to the correct places on your website.
For example, you'll find the SEO title and description under the settings for each page. The alt text will be in the settings for each individual image.
Keeping Your Site Optimized
The Squarespace AI SEO tool isn't a one-time fix. It's something you can use regularly to keep your site optimized. Whenever you add new pages or images, the tool will highlight the ones that are missing metadata or alt text.
Need to make changes to existing metadata or alt text? Just go to the specific page or image and edit it directly.
Why This Tool Is a Game-Changer
Let's recap the benefits of the Squarespace AI SEO tool:
It quickly generates SEO metadata and alt text.
It's great for users who don't have a professional SEO expert.
It helps you identify areas for improvement and new content that needs optimization.
It's helpful for large websites with lots of pages and images.
Final Thoughts
Squarespace's new AI SEO tool is a fantastic way to quickly improve your website's search engine visibility. By automating the creation of SEO metadata and alt text, it saves you time and effort. Remember to always review and edit the AI's suggestions to ensure they accurately reflect your brand and content. So, give it a try and see how it can boost your site's visibility!
